FRESHLY SQUEEZED IDENT

IDEAS

• Orange text comes onto a black screen, ''freshly squeezed'' moves across the screen then swirls into a circle, the circle gets smaller then turns into an orange which is then squeezed and the juice comes out of the orange.
• ''freshly squeezed'' in marker pen on an orange shown for 2 seconds, then the orange is squeezed and crushed.
• An orange is placed in the center of a table, a knife appears on the screen with the words 'FRESHLY SQUEEZED' on it are shown, then the knife chops the orange in half.
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